In order to accomplish the overall mission of this Programme, mobilising knowledge to create leadership, ETSC and Toyota Motor Europe jointly organise a series of national debates, the PIN Talks. Key road safety policymakers are invited to an informal lunch or dinner to discuss national road safety policy, targets and strategies and to help create political leadership. National decision-makers are confronted with both the successes and shortcomings of their road safety policy.
In June each year, ETSC organises a PIN Conference. During that event ETSC publicises the results of the Annual Report and awards the PIN Award to a high level policymaker responsible for the country’s outstanding progress in road safety.
In 2007, the first PIN Award went to Cécile Petit, Interministerial Delegate for Road Safety in France.
In 2008, the second PIN Award was given to Mário Lino, Minister of Public Works, Transport and Communications of Portugal.
On the 22 June 2009, a joint PIN Award 2009 was handled over to Spain and Latvia. Mr. Justo Zambrana, State Secretary, Ministry of Interior, Spain, and Mr. Nils Freivalds, State Secretary, Ministry of Transport, Latvia, came to Brussels to receive the Award.